Smartphone shipments grew in 2024, with a record average selling price of US$356 (RM1,581). Consumers are not hesitating to pay the price for access to the latest high-performance features.
According to Counterpoint Research, the average selling price of a smartphone has never been so high. In 2024, it rose to US$356 (RM1,581), a 1% increase on the previous year. This increase reflects a trend towards the premiumisation of the market, with consumers increasingly inclined to invest in top-of-the-range devices, meeting their needs better and running longer. Unsurprisingly, Apple boasts the highest average selling price, at over US$900 (RM3,999) – another new record.
For the rest, the global smartphone market returned to growth in 2024 after two years of decline. This growth is attributed to improved macroeconomic conditions and renewed consumer confidence, favoring upgrades to devices with 5G and advanced features such as better cameras and faster processors.
In terms of sales, Samsung and Apple still dominate the market, with a market share of 18% each, ahead of China's Xiaomi (14%), Oppo and Vivo (8%).
The trend is likely to remain upward for 2025, especially if the 5G smartphone offer expands into the mid-range and low-end segments. – AFP Relaxnews
