Dangerous dreams: Inside Internet’s ‘sleepmaxxing’ craze


This photo illustration shows images on the Internet and social media of 'sleepmaxxing', featuring mouth taping, eye masks and beverages. The explosive rise of the trend – generating tens of millions of posts – underscores social media’s power to legitimise unproven health practices, particularly as tech platforms scale back content moderation. — AFP

WASHINGTON: From mouth taping to rope-assisted neck swinging, a viral social media trend is promoting extreme bedtime routines that claim to deliver perfect sleep – despite scant medical evidence and potential safety risks.

Influencers on platforms including TikTok and X are fuelling a growing wellness obsession popularly known as “sleepmaxxing”, a catch-all term for activities and products aimed at optimising sleep quality.

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