TikTok, Instagram influencers help ageing Nato connect with Gen Z

A Nato logo is displayed at the media center at the Nato Summit on July 9, 2024 in Washington, DC. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message. — AFP

Like most 75-year-olds, Nato needs some help reaching out to the younger generation.

The military alliance is this week wrestling with such heady topics as the eventual accession of Ukraine and the ailing health of the octogenarian US president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message.