New US state law says influencer parents must compensate their kids for appearing in social media content

Illinois has enacted protections for kid influencers. — Getty Images/The New York Times

Many influencer parents like to incorporate their family into their TikToks, YouTube videos and other types of short-form content. But a new law in Illinois will require them to hand over a share of their revenues to their young costars moving forward.

The state, on July 1, enacted new rules to its Child Labor Law, requiring adults to pay children under the age of 16 if those minors appear in at least 30% of their social media content over a 30-day period. Those funds must be placed into a trust, which the minor can access at the age of 18.