Luxury influencers vanish from Chinese social media in wealth crackdown

A woman with her bicycle is reflected on panels of a luxury fashion store as she poses for a photo shoot for an internet celebrity spot in the Central Business District in Beijing. China's Communist government has in recent years sought to tighten the reins on social media celebrities, with authorities frequently criticising ‘money worship’ and ‘vulgar’ content. — AP

SHANGHAI: Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced.

The Douyin account of Wang Hongquan, a content creator who amassed more than four million followers with videos showing off designer outfits, first-class flights and his jade jewellery collection, was no longer accessible on May 28.