Why influencers shouldn’t disable their social media comments

After a scandal or controversy, some influencers, like celebrities, resort to turning off comments on their social media posts. But, according to a recent study, this decision could well cost them their influence. — Image by freepik

After a scandal or controversy, some influencers, like celebrities, resort to turning off comments on their social media posts. But, according to a recent study, this decision could well cost them their influence.

Bad news for influencers. By disabling social media comments, these online personalities appear less likable and less persuasive, according to research conducted by scientists at the University of Alabama and Vanderbilt University in the US.