That influencer tip? Probably an ad in disguise, EU finds

The issue is in the spotlight after a scandal last year involving Ferragni (pic), who is being investigated over a charity cake deal in which she wrongly suggested that sale proceeds would help children with bone cancer. — Reuters

BRUSSELS: Watching a favourite influencer chow down on the latest fast food fad or cocktail may feel like entertainment, but those posts are likely adverts in disguise, the EU said on Feb 14.

The European Union is concerned about the growing impact of social media content creators – on everything from physical and mental health, to politics and the spread of disinformation.