The AI influencer ads are coming

TikTok announced a new set of tools that will allow brands to create ads using avatars generated by artificial intelligence that look like real people. — Unsplash

If you are scrolling through TikTok and see an ad, it is likely that the person trying to sell you something in that ad is a real human. In the near future, that might not be the case.

On June 17, TikTok announced a new set of tools that will allow brands to create ads using avatars generated by artificial intelligence that look like real people. There will be two types of avatars, TikTok said in a release.