Sorting through which product reviews can be trusted can feel like a giant riddle shoppers have to solve prior to making a well-informed online purchase. — Image by freepik
One of the first things that online shoppers usually search for when looking to buy something is user reviews.
Rows upon rows of stars, scores, and ratings that are meant to guide and inform each and every purchase can in reality turn out to be far less useful than hoped for these days.
