Report: Apple holds talks with rival Meta over AI

Apple Inc iPhone 15 Plus (centre) and iPhone SE (right), on display inside the company’s store during the store opening in Kuala Lumpur, Malaysia, on June 22, 2024. According to Canalys, 16% of smartphones shipped this year will be equipped with generative AI features, a proportion it expects to rise to 54% by 2028. — Bloomberg

WASHINGTON: Apple is talking to major rival Meta about integrating the Facebook parent company’s generative AI into its products, as it tries to catch up with rivals on artificial intelligence, the Wall Street Journal reported June 23.

The report comes after Apple also struck a deal with OpenAI, the creator of ChatGPT, to help equip its Apple Intelligence suite of new AI features for its coveted products.