Companies use the term “best of breed” to frame themselves as the slayers of big players, with a niche product that appeals to the savvy customer. — JACKSON GIBBS/The New York Times
In February, a Giant Schnauzer known as Monty beat out more than 2,500 other dogs to win the Westminster Kennel Club dog show, the first Giant Schnauzer to win. Not only was he best in breed, he was also best in show.
For a certain slice of tech startup, cultivating a reputation as the “best of breed” – a term that’s been around for at least a couple of decades – is the goal.
