Apple partners with OpenAI as it unveils ‘Apple Intelligence’

Cook speaks during Apple's annual Worldwide Developers Conference (WDC) in Cupertino, California on June 10, 2024. — AFP

CUPERTINO, United States: Apple on June 10 unveiled “Apple Intelligence”, its suite of new AI features for its coveted devices – and a partnership with OpenAI – as it seeks to catch up to rivals racing ahead on adopting the white hot technology.

For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.