Hey, Siri! Let’s talk about how Apple is giving you an AI makeover.

Apple has a policy of not sharing future product plans. But Tim Cook, its chief executive, broke protocol and said in May that the company would soon introduce generative AI offerings. — Unsplash

SAN FRANCISCO: Each June, Apple unveils its newest software features for the iPhone at its futuristic Silicon Valley campus. But at its annual developer conference June 10, the company will shine a spotlight on a feature that isn’t new: Siri, its talking assistant, which has been around for more than a decade.

What will be different this time is the technology powering Siri: generative artificial intelligence.