Analysis-Apple's AI push could reinvigorate iPhone sales as customers look to upgrade

Apple CEO Tim Cook attends a panel discussion with Craig Federighi and John Giannandrea during the annual developer conference event at the company's headquarters in Cupertino, California, U.S., June 10, 2024. REUTERS/Carlos Barria

SAN FRANCISCO (Reuters) -Apple's developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.

It was also about selling more iPhones.