Apple expected to enter AI race with ambitions to overtake the early leaders

People try out iPhone products at an Apple Store in Beijing on Sept 28, 2021. Apple's annual World Wide Developers Conference on Monday, June 10, 2024, is expected to herald the company's move into generative artificial intelligence, marking its late arrival to a technological frontier that's expected to be as revolutionary as the invention of the iPhone. — AP

Apple’s annual World Wide Developers Conference on June 10 is expected to herald the company’s move into generative artificial intelligence, marking its late arrival to a technological frontier that’s expected to be as revolutionary as the invention of the iPhone.

The widely anticipated display of AI to be embedded in the iPhone and other Apple products will be the marquee moment at an event that traditionally previews the next version of software that powers the company's hardware lineup.