Report: Apple in talks to bring Google’s Gemini AI to iPhone

Gemini AI is seen on a phone on March 18, 2024 in New York City. Apple announced that they're exploring a partnership with Google to license the Gemini AI-powered features on iPhones with iOS updates later this year. Google already has a deal in place with Apple to be the preferred search engine provider on iPhones for the Safari browser. — AFP

SAN FRANCISCO: Apple is in advanced negotiations with Google to adopt its powerful Gemini AI models for the iPhone, Bloomberg reported on March 18.

The move, if confirmed and resulting in a deal, would answer one of the big questions about the iPhone-maker’s AI strategy, which has been criticised as lagging its tech giant rivals.