Apple offers rare iPhone 15 discount in China amid demand fears


Apple quietly introduced the savings on its official Chinese website on Jan 15. The deal runs from Jan 18 to Jan 21 ahead of the Lunar New Year shopping season, and the iPhone discount is equivalent to about 5% off its top-of-the-line gadget. — Bloomberg

Apple Inc is offering discounts of as much as 500 yuan (RM326) on its latest iPhones in China for the first time in years, a rare cut that may deepen fears about dwindling demand for its marquee device.

Apple quietly introduced the savings on its official Chinese website on Jan 15. The deal runs from Jan 18 to Jan 21 ahead of the Lunar New Year shopping season, and the iPhone discount is equivalent to about 5% off its top-of-the-line gadget.

The move coincides with a growing preference within China for local brands such as Huawei Technologies Co, as well as edicts barring the use of foreign devices across a growing number of state-backed agencies and firms. Apple’s latest iPhone 15 sold far worse than its predecessor after its China debut last year, analysts say.

Jefferies has warned that 2023 iPhone sales there may have dropped 30% after Huawei introduced the Mate 60 series with a 7-nanometer made-in-China processor – an achievement hailed by state media as a national breakthrough in spite of US sanctions.

Apple’s Chinese retail partners had in the past offered steeper cuts on the latest iPhones. Apple itself typically discounts gadgets annually ahead of Lunar New Year, which falls in February this year and is considered the country’s most important holiday. But it hasn’t cut prices on the newest iPhones in years.

The discounts this year encompass everything from the iPhone 13 to the iPhone 15 Pro Max. Apple will also offer savings on devices including the MacBook Air, most iPad models, some AirPods and the Apple Watch SE, according to its website. The company is knocking as much as 800 yuan off the MacBook Air’s price tag. – Bloomberg

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Nvidia CEO Huang expects AI-generated videos to drive more demand for its chips
Tomb Raider owner says humans hold key to game evolution as AI gains ground
Russian rights group says YouTube threatens to block its anti-war channel
Scarlett Johansson's OpenAI feud rekindles Hollywood fear of artificial intelligence
Analysis-Google acquiring HubSpot would bolster bid to challenge Microsoft
Former Wipro CEO Delaporte earned $20 million in last year at helm
US plans $75 million grant to Absolics for advanced chip packaging
TikTok said to plan job cuts amid a wave of tech industry layoffs
Climate change: Tencent chooses Chinese carbon capture and removal startups to receive RM65.45mil in funding
Tesla breaks ground on huge Shanghai battery plant

Others Also Read