Meta tests new AI features across apps in bid to boost appeal

Meta is under pressure to continue giving users fresh reasons to hang out on its apps, which generate the bulk of the company’s revenue, while convincing investors that record spending on other ventures like AI and virtual reality is worth it. Meta’s core social platforms are advertising behemoths, but users on Facebook and Instagram have largely plateaued at two billion and three billion people per month, respectively. — AFP

Alex Barinka

Meta Platforms Inc is betting artificial intelligence will convince people to spend more time on its social media apps next year and is using the technology to make the biggest changes across its platforms since introducing short-form video Reels in 2020.