In 2024, Western Europe could overtake North America when it comes to streaming households

According to research by Ampere Analysis, there will be more households subscribing to streaming platforms in Europe than in North America by 2024. — AFP Relaxnews

By 2024, Western Europe will overtake North America in terms of the number of households subscribing to streaming platforms, according to recent research, with the UK and Germany leading the way.

According to research conducted by Ampere Analysis, the streaming market has a brighter future in Europe than across the Atlantic. North America, including the USA and Canada, will fall to third place worldwide in terms of the number of households subscribing to a streaming platform.