Netflix loses one million users in Spain over password policing

Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter. — AFP

Netflix Inc lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could backfire.

In early February, Netflix introduced a €5.99 (RM29) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing. The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research, which is based on surveys of household streaming habits.