Opinion: Netflix’s plan to stop you from sharing your password reveals an unfortunate truth

The unfortunate truth here is that Netflix is more concerned about being able to show growth, that it has lost sight of the fact that one of the things that made it such a beloved brand isn't just the content you could stream on your iPhone or TV. It was the way Netflix treated its customers. — Unsplash

You’ve probably heard that Netflix is no longer cool with password sharing. Despite the fact the company tolerated – no, it practically encouraged it for years – Netflix is now cracking down on customers who share their accounts with people outside of their homes.

It wasn’t that long ago that former CEO Reed Hastings said the company had “no plans on making any changes there”, when it comes to allowing password sharing. “Password sharing is something you have to learn to live with, because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids.... so there's no bright line, and we're doing fine as is.”