Netflix signups remain high, fueled by password-sharing crackdown - data

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo

(Reuters) -Signups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna.

"Love is sharing a password," Netflix had posted on X - then known as Twitter - in 2017, but its global crackdown on password-sharing hinted at its strategy to open new revenue streams in a saturating, competitive market.