CUPERTINO, California: Apple on Sept 12 unveiled its next generation of iPhones – a lineup that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model.
The showcase at Apple’s headquarters in Cupertino, California, comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. The malaise is a key reason Apple’s stock price has dipped by about 10% since mid-July, dropping the company’s market value below the US$3 trillion threshold it reached for the first time earlier this summer.
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