Factbox-Apple unveils iPhone 15, new watches at flagship event


Apple CEO Tim Cook welcomes attendees to the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. REUTERS/Loren Elliott

(Reuters) - Apple on Tuesday took the wraps off newer variants of some of its best-selling devices, hoping that they make it to the top of wish list of customers during the all-important holiday season.

The announcement of the iPhone 15 line and upgraded smart watches at the company's annual flagship event comes against the backdrop of flagging discretionary spending.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Smartphone on your kid’s Christmas list? How to know when they’re ready.
A woman's Waymo rolled up with a stunning surprise: A man hiding in the trunk
A safety report card ranks AI company efforts to protect humanity
Bitcoin hoarding company Strategy remains in Nasdaq 100
Opinion: Everyone complains about 'AI slop,' but no one can define it
Google faces $129 million French asset freeze after Russian ruling, documents show
Netflix’s $72 billion Warner Bros deal faces skepticism over YouTube rivalry claim
Pakistan to allow Binance to explore 'tokenisation' of up to $2 billion of assets
Analysis-Musk's Mars mission adds risk to red-hot SpaceX IPO
Analysis-Oracle-Broadcom one-two punch hits AI trade, but investor optimism persists

Others Also Read