Twitch, YouTube influencers are becoming video game publishers

Gamers play video games at a computer store in Jakarta, Indonesia. Top streamers, particularly those who have carved out a niche within a specific genre, are looking to publish and advise on both top tier and indie games that might appeal to the specific tastes of their fans. — Bloomberg

Influencers in the video game industry are evolving from playing games to making them.

Over the weekend, One True King, a media company focused on gaming content, launched Mad Mushroom, a new publishing division.