Twitch, YouTube influencers are becoming video game publishers


Gamers play video games at a computer store in Jakarta, Indonesia. Top streamers, particularly those who have carved out a niche within a specific genre, are looking to publish and advise on both top tier and indie games that might appeal to the specific tastes of their fans. — Bloomberg

Influencers in the video game industry are evolving from playing games to making them.

Over the weekend, One True King, a media company focused on gaming content, launched Mad Mushroom, a new publishing division.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

AI echo chambers: Chatbots feed our own bias back to us, study finds
Musk arrives in Indonesia's Bali for planned Starlink launch
Apple brings eye tracking to iPhone and iPad in accessibility update
What do Google’s AI updates mean for everyday users?
Preview: ‘MechWarrior 5: Clans’ takes a more cinematic approach to its giant robot campaign
Britain's M&S apologises after website and app hit by 'technical issue'
Honey, I love you. Didn’t you see my Slack about it?
The architects of ‘Hades’ strive to bewitch gamers again
A pithy YouTube celebrity’s plea: Buy this video game
Coming soon: Control your smartphone with facial expressions

Others Also Read