JD.com, which used to limit the number of vendors on its marketplace, has opened its arms to smaller merchants selling lower-priced goods. The move could help boost JD.com’s offerings of cheaper products, but the company also needs to protect its brand image, analysts say. — SCMP
Chinese ecommerce giant JD.com is doubling down on its new low-price strategy to tap lower-tier markets amid intensified competition in the country, according to the company.
The online shopping platform has been targeting smaller merchants by allowing these “million vendors” to open stores on its platform, Wang Xiong, an executive in charge of the firm’s strategy direction, said at a press event in Beijing on Tuesday.
