The television, called the Gallery TV, will be available in 2026 in 55- and 65-inch sizes, LG said in a statement on Monday ahead of the annual CES consumer technology conference next week. — LG
LG Electronics Inc introduced a TV designed to resemble framed artwork, imitating a style that has been popularised by rival Samsung Electronics Co in recent years.
The television, called the Gallery TV, will be available in 2026 in 55- and 65-inch sizes, LG said in a statement on Monday ahead of the annual CES consumer technology conference next week.
Like Samsung’s offering, called The Frame, LG’s equivalent will let consumers choose between a range of stylish bezels that can be switched out after purchase.
The pitch for this sub-category is that televisions should blend in with their home decor as much as any other appliance or status item. Samsung has not disclosed recent sales figures for The Frame, but other TV makers, including Hisense and TCL, have released their own respective copycat sets.
The Gallery TV is aimed at "interior-conscious consumers,” LG said, and is meant to showcase artwork when idle and not being used for entertainment. The company is marketing it under its "Lifestyle” subset of TVs, which also includes offbeat ideas like a portable smart screen and even a briefcase TV.
Typically, these thinner sets trail more conventional TVs in overall picture quality, so their more pleasing aesthetics aren’t without sacrifice. The Gallery TV will use LCD technology instead of the punchier OLED panels found in its premium sets, a company spokesperson told Bloomberg – a decision likely made to keep pricing in line with Samsung’s product. So far, LG has not shared pricing. For reference, the 2025 Frame TV costs over US$1,500 (RM7,999 locally) with a 65-inch screen.
Other similarities to Samsung’s model include a matte display that reduces glare, plus automatic picture enhancements that adjust brightness and color based on the room’s ambient lighting to make art selections look more natural. That "Gallery Mode,” as it’s called, was designed with input from museum curators, LG said.
The company’s existing Gallery+ service lets users choose from a library of over 4,500 works that are refreshed monthly, "ranging from fine art to cinematic scenes, game visuals, and animations,” according to LG. Users can also create their own art with generative artificial intelligence. Similarly, Samsung’s Art Store offers a vault of artwork from prestigious partners such as the Museum of Modern Art, the Art Institute of Chicago, the Van Gogh Museum, the Louvre, the Musée d’Orsay, the Tate Modern and Art Basel.
Earlier this year, Samsung brought the Art Store – previously exclusive to The Frame series – to other models in its TV portfolio. Both companies charge a subscription for full access to their respective art collections.
LG will unveil its full 2026 TV lineup at CES, where Samsung will also have its own latest sets on display. New TVs from both companies usually ship in the spring after being announced in January. – Bloomberg
