EU wants to ‘clearly label’ AI-generated online content

Industry observers expect AI to make inroads into interactive customer relations by telephone and computer, simulating famous actors in movies and commercials, teaching languages, and more besides. — AFP Relaxnews

The European Commission wants big online platforms to “clearly label” content – words, images and audio – that has been created by artificial intelligence, one of its vice presidents said Monday.

Vera Jourova, who is EU commissioner for transparency, told journalists she had asked the 44 companies and organisations signed on to the bloc’s voluntary code of practice to fight disinformation to adhere to a new “track” in the pact to apply such labelling.