Adobe unveils new image-generating AI tools designed not to plagiarize material

Adobe says Firefly won’t generate content based on the intellectual property of other people or brands, and the company is developing a way for users to get paid for including their work in training models. — Photo by Emily Bernal on Unsplash

Adobe Inc. unveiled new image-generating artificial-intelligence tools designed for professionals to use without fear of plagiarizing material or creating offensive artwork, addressing a key concern facing such technology.

Dubbed Firefly, the tool creates images and text art based on user text prompts, drawing from Adobe’s portfolio of stock media and freely licensed images. It will be made available in programs such as Photoshop, typically used by professionals, as well as Express, which is aimed more at casual users, the company said in a statement Tuesday.