Adobe releases tools for generating product images from 3D models

FILE PHOTO: Figurines are seen in front of displayed Adobe logo in this illustration taken June 13, 2022. REUTERS/Dado Ruvic/Illustration

(Reuters) - Adobe Inc on Tuesday rolled out a tool aimed at helping marketing departments at e-commerce stores generate product images without having to pay for as many photo shoots.

The tool, called Project Sunrise, will let marketing teams generate fresh variations of images from a three-dimensional model of products such as shoes, kitchen gadgets or furniture. It is designed to allowing marketing professionals to come up with the images they need for web pages and marketing emails.