Podcasts have decidedly become part of our information and entertainment landscape. After becoming a mainstream trend during pandemic lockdowns, the podcast era has continued to evolve with the use of video. That format is now the favorite among a majority of listeners who rank YouTube as their favorite platform for podcasts.
Nearly a third of Americans (32%) say they prefer to watch video podcasts, while a quarter (26%) opt more often for the original audio version, according to a survey by Morning Consult.*
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