Study: Listeners prefer podcasts with videos

YouTube has launched a page specifically dedicated to podcasts in the United States. — Photography Austin Distel/Unsplash/AFP Relaxnews

Podcasts have decidedly become part of our information and entertainment landscape. After becoming a mainstream trend during pandemic lockdowns, the podcast era has continued to evolve with the use of video. That format is now the favorite among a majority of listeners who rank YouTube as their favorite platform for podcasts.

Nearly a third of Americans (32%) say they prefer to watch video podcasts, while a quarter (26%) opt more often for the original audio version, according to a survey by Morning Consult.*