Spotify translating more and more podcasts into multiple languages

Podcasts are increasingly being translated into various languages, Spotify says, noting that certain formats like true crime and daily horoscopes find listeners all over the planet. — dpa

Following its big bet on original podcasts, Spotify says it is finding success in translating its audio content into other languages.

“What we have learned early on is that you can be very successful with adaptation,” Spotify’s chief international content and advertising strategist Dawn Ostroff told dpa in Berlin.