According to Luminate's report, YouTube has emerged as the platform most used for listening to podcasts. — AFP Relaxnews
Between social networks and music streaming services, users have a host of options for listening to their favourite podcasts online. And yet, according to one study, it's YouTube that stands out, ahead of podcast giants Spotify and Apple in the US.
Americans are big fans of YouTube – and that includes for listening to podcasts. According to a study conducted by the agency Luminate on podcast consumers aged 13 and over in the United States, 78% of them have used the streaming platform for listening to podcasts. A significant proportion that places YouTube ahead of Spotify and Apple Podcasts, explains The Verge, which relayed the study.
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