BERLIN: Much has been written about a nascent sex-based conservative versus social-liberal split, pitting increasingly right-leaning young men against female contemporaries said to be swayed by socialism.
Another growing area of difference among twenty-somethings, at least in the US, is that women are far more inclined than men to get their health advice from influencers on streaming apps such as TikTok. And they are almost twice as likely to be broadcasting such content themselves.
Some 57% of 18-29 year-old women claim to get health and "wellness” information from influencers, says the Pew Research Center, which recently published an analysis of a survey carried out late last year. That is some 10 percentage points more than boys and men of the same age group.
Men are far less likely to view or encounter such material when scrolling through their phones, Pew found in the survey. Some 18% report they do so – far less than the 51% of women who say they see such material "often.”
Women are far more inclined to view material about alternative medicine, according to Pew. Of almost 7,000 influencers Pew tracked for a related study, 64% were women.
And while there was an even split between men and women when it came to interest in fitness advice, the disparities remained wide in many other areas.
Women were twice as likely to seek information about matters they did not want to ask a doctor about. They were also nine percentage points more inclined than men to prefer to listen to those influencers whose beliefs or backgrounds they shared. – dpa
