MrBeast is the world’s most popular YouTuber. He’s sharing his techniques at US university

His online identity took shape around stunts so time-consuming, so physically demanding and so ridiculous that no one would bother trying to match them, yet so entertaining that no one could resist watching. — Getty Images for TikTok/TNS

CHARLOTTE: As the world’s most crowd-pleasing YouTuber, Jimmy “MrBeast” Donaldson has filmed himself eating a 6-foot slice of pizza, driving a car built out of Legos, riding 1,000 laps on a Ferris wheel and, perhaps most famously, counting to 100,000 out loud without leaving his chair — an exercise in self-torture that lasted 40 hours.

At 24, the Greenville native routinely draws more than 100 million eyeballs to his videos, an online career so successful that he recently passed out iPhones on Halloween and gave US$1mil (RM4.40mil) to the winner of a hide-and-seek game.