A food influencer in China is causing controversy with videos showing how the quality of manufactured foods are diluted with additives to cut costs. In one popular video he showed a method of making jelly using pigment powder, water and a seaweed extract but without any fruit. — SCMP
A Chinese food influencer has drawn millions of fans with his synthetic creations showing how China’s food industry cuts corners to lower costs, but critics say he is scaring people and tarnishing the whole sector.
Xin Jifei from Liaoning in northeastern China has 8.3 million Douyin followers of his videos that show how food manufacturers use additives and synthetic materials to boost profits and cut costs while lowering quality, Jiupai News reported.
