TikTok owner ByteDance ramps up e-commerce expansion with launch of Fanno shopping app in Europe

The new Fanno shopping app from ByteDance was recently launched in France, Germany, Italy, Spain and Britain. ByteDance introduced its new e-commerce app in Europe days before the start of the Black Friday shopping event on Nov 26. — SCMP

TikTok owner ByteDance has ramped up its expansion into e-commerce with the recent launch of shopping app Fanno in selected markets across Europe, as the world’s most valuable technology start-up sharpens its focus on strategic industries to diversify its business.

The Fanno app was made available last month on both Apple’s App Store and Google Play for the Android platform in France, Germany, Italy, Spain and Britain. It was released days before the annual Black Friday event on Nov 26, which marked the start of the Christmas shopping season in the US and other Western markets.