Which social networks are most useful for brands?

Some 93% of merchants say social networks have accelerated competition in their industry, according to the ‘Sprout Social Index Edition XVII: Accelerate’. — AFP Relaxnews

It is well known that brands can no longer ignore social networks. With the Covid-19 pandemic, consumers have massively turned to e-commerce and researching products online. But which platforms are most successful in attracting these potential consumers?

Sprout Social’s latest “Social Index” looked at brand influence across different social networks. According to the figures in the study, 88% of consumers are more likely to buy a brand’s product after consulting the opinions of other customers on social networks.