Comeback king: China’s disgraced livestreaming ‘sales king’ sells in 12 hours what a Hong Kong mall sells in 12 months

Xinba, one of the biggest influencers on Chinese streaming platform Kuaishou, sold US$300mil worth of goods in a single session. The streamer became the subject of controversy last year after selling fake bird’s nest – an expensive Chinese delicacy. — SCMP

China’s disgraced “king of livestreaming sales” made a big comeback on March 27 when he sold more than US$300mil (RM1.24bil) worth of goods in a single show lasting 12 hours, a record for streaming platform Kuaishou, showcasing the market potential of live-streaming e-commerce after growing in popularity during the Covid-19 pandemic.

Kuaishou is Xinba’s livestreaming platform of choice and China’s second-most popular short-video site after ByteDance’s Douyin, the Chinese version of TikTok. The session attracted four million viewers at its peak, and Xinba sold more than 16 million items across categories as diverse as shampoo and smartphones, according to social media data provider Bihu Kankan. Total gross merchandise volume (GMV) topped 2 bil yuan (RM1.26bil). Kuaishou did not officially publish the figure for the session, and sales numbers are neither audited nor count for returns and refunds.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Tech News

‘Not a mouse head’: College in China claims ‘foreign object’ with ‘teeth’ in canteen dish is duck neck but many unconvinced
Germany welcomes Meta plan for 'more transparent' data use
‘Don’t let him drink too much’: Online praise as caring Chinese daughter enters boozy father’s chat group, urges friends to limit his alcohol intake
WhatsApp is rolling out HD image sharing to beta users
AI chatbots offer comfort to the bereaved
Instagram could soon have its own AI chatbot
Toshiba board recommends shareholders support JIP-led $14 billion buyout
New uses coming to the iPhone this fall with iOS 17
Jocelyn Chia deactivates social media accounts following MH370 joke backlash
TikTok seeks up to $20 billion in e-commerce business this year - Bloomberg News

Others Also Read