Apple’s rare earth recycling steps up environmental response

Jackson discussing how Apple will make all of its products carbon neutral by 2030 during a special event at Apple Park in Cupertino, California. — Apple Inc/AFP

SAN FRANCISCO: Apple said Oct 13 its newest iPhones would be produced using recycled rare earth materials, as part of a stepped up environmental initiative which also has geopolitical implications.

Announced as part of a series of sustainability actions, Apple said the move builds on prior initiatives including its pledge to become “100% carbon neutral” in all aspects of its business.