Chinese dronemaker DJI makes sweeping cuts in 'Long March' reforms

At DJI’s flagship store in Shenzhen, Guangdong province, China, on Aug 8. DJI controls more than 70% of a consumer and industrial drone market that market research company Frost & Sullivan estimates will be worth US$8.4bil (RM35.16bil) this year. — David Kirton/Reuters

SHENZHEN, China: Chinese drone giant SZ DJI Technology Co Ltd has been making sweeping cuts to its global sales and marketing teams as it faces coronavirus headwinds and mounting political pressure in key markets, current and former staff said.

The world's biggest drone maker has slashed its corporate sales and marketing team from 180 to 60 at its Shenzhen headquarters in recent months, with similar cuts on the consumer side, according to people with knowledge of the matter.