Google offers data pledge in bid to win EU okay for Fitbit buy


Google has offered not to use health data of fitness tracker company Fitbit to help it target ads. — Reuters

BRUSSELS: Alphabet Inc's Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed US$2.1bil (RM8.97bil) acquisition, the US tech company said late on July 13.

The bid, announced in November last year, would help Google take on market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

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