Amazon Prime Video is finally getting user profiles

If more than one person is using your Amazon Prime Video account, then the late arrival of user profiles should make it easier for you to get straight to what you want to watch. — Christin Klose/dpa

For the longest time, Amazon Prime Video has been missing a key feature familiar to users of other streaming platforms like Netflix: user profiles.

Now, Amazon's video streaming service is at last getting the option for multiple profiles, allowing you to see recommendations based on your taste – and your taste only.