The UK Competition and Markets Authority, in its final report investigating online platforms and digital advertising, said the arrangements between Apple and Google create ‘a significant barrier to entry and expansion’ for Google’s rivals in the search engine market. — Reuters
The payments by Alphabet Inc’s Google to Apple Inc to be the default search engine on Apple’s Safari web browser create “a significant barrier to entry and expansion” for Google’s rivals in the search engine market, the UK markets regulator said in a report released on July 1.
Apple received the “substantial majority” of the £1.2bil (RM6.42bil) that Google paid to be the default search engine on a variety of devices in the United Kingdom in 2019, according to the report.
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