Bloomberg’s online campaign tests Facebook, Twitter rules

A campaign sign for Democratic presidential candidate Michael Bloomberg is seen between his supporters gathering to watch him participate in the Democratic presidential debate, at his campaign office in the Brooklyn borough of New York City, New York, US. — Reuters

Mike Bloomberg’s stockpile of cash, swarm of employees and paid social media influencers are testing the abilities of online platforms – and his Democratic challengers – to keep up with an expensive Internet campaign.

Despite the billionaire and former New York City mayor’s late entry into the presidential race, he has far outspent his rivals on nearly every platform in a matter of weeks.