Can Renren, ‘China’s Facebook’ from the dotcom era, win back its millennial audience with nostalgia?


Once widely used by students, Renren fell out of favour in the smartphone era as mobile-focused apps such as WeChat and Weibo became more popular. It has launched its first mobile social networking app, hoping to win this demographic back. — SCMP

Guangxi resident Zeng Mou first got his Renren account in 2006. The Chinese social networking site was part of daily life for the college student, who would regularly post photos and engage with his friends on the platform.

Fourteen years down the road, the now 33-year-old civil servant still logs on daily “just out of habit”, but there is hardly anyone to engage with; “nobody uses it,” he said of the once-popular platform that was known as “China’s Facebook”.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

RenRen

   

Next In Tech News

British tech founder Mike Lynch set to testify at US trial over HP deal
Amazon to deorbit pair of prototype satellites, calling tests successful
AI-generated videos to drive more demand for Nvidia chips, CEO Huang says
Tomb Raider owner says humans hold key to game evolution as AI gains ground
Russian rights group says YouTube threatens to block its anti-war channel
Scarlett Johansson's OpenAI feud rekindles Hollywood fear of artificial intelligence
Analysis-Google acquiring HubSpot would bolster bid to challenge Microsoft
Former Wipro CEO Delaporte earned $20 million in last year at helm
US plans $75 million grant to Absolics for advanced chip packaging
TikTok said to plan job cuts amid a wave of tech industry layoffs

Others Also Read