This year's edition of the IFA trade show in Berlin, Germany, which closed its doors on Sept 11, likely won't be remembered as one of the most eventful. While there was an absence of truly revolutionary products, a few brands managed to attract significant attention with their innovations.
Panasonic's transparent television
New televisions feature prominently in Berlin; every year they are bigger and more spectacular. This year's major focus was 8k (ultra-high resolution) TV. However, the biggest novelty was at Panasonic's stand, where two transparent OLED televisions were on display. They may give an indication of what can be expected for future series models coming out starting in 2020.
Noise-reducing earphones at Huawei
Huawei took advantage of IFA to unveil its third generation of FreeBud wireless earphones, which are equipped with a noise-reduction capacity, boosted by an integrated Kirin A1 chip. The Chinese manufacturer is thus able to promise up to 15 dB of noise dampening. They've got an autonomy of up to 4 hours and even up to 20 hours when stored in their accompanying case. The price has not yet been announced but they may be available from the beginning of this fall.
Braun speakers make a comeback
This year has seen Braun get back into the audio business, with its presentation of a brand new line of smart speakers whose design is directly inspired by the models of yesteryear. The Braun Audio LE01, LE02, and LE03 are a thinly-veiled homage to the brand's celebrated 1960s LE line. Bluetooth- and WiFi-compatible, the speakers have integrated Google Assistant in order to be receptive to voice commands. Prices run from US$379 to US$1,199 (RM1,582 to RM5,004).
Sonos's highly anticipated Bluetooth speaker
American brand Sonos's IFA showing was greatly awaited for the brand's first portable Bluetooth speaker, Move. It's a speaker that boasts an autonomy of about 10 hours, compatibility with around more than 100 streaming services (music, podcasts, audiobooks...) and both Google Assistant and Amazon Alexa compatibility. Sonos has also made use of its Trueplay calibration technology, meaning that the speaker automatically adapts itself to the environmental sound of its location. Sonos Move will be available from Sept 24 and retail for US$399 (RM1,665).
Garmin's alternative to the Apple Watch
Garmin's Venu made a big impression with full health monitoring and an AMOLED screen. Besides receiving notifications (incoming calls, SMS, social media, etc.), the watch offers alerts regarding heart rate, stress monitoring, and menstrual cycles as well as sleep-cycle analysis. As if this weren't enough, Garmin Venu offers around 40 personalised training programmes for activities ranging from weightlifting, cardio training, yoga, and Pilates. The new watch will be available this month from US$399.99 (RM1,670).
A new generation of smartphones from Sony
Sony unveiled its Xperia 5, a new high-end smartphone with movie-style format (21:9) on a 6.1in Full HD+ OLED display that's compatible with Dolby Atmos. Besides showing movies, this image format optimises viewing of two side-by-side applications. Compared with the Xperia 1, it offers the same triple camera lens in a more streamlined design. It can be preordered now, starting at US$799 (RM3,335) for shipping in November in the United States. It will ship in Europe in October.
An ultrabook for gamers at Razer
Razer created the main attraction in portable computers with its Blade Stealth 13 GTX model. It's an ultrabook with an NVIDIA GeForce GTX 1650 graphics card specifically designed for gamers. Available in two versions, Full-HD and 4K UHD, the computer runs on Intel's latest-generation chip, is compatible with the new WiFi 6 norm and offers up to 16GB of RAM and 512GB of SSD storage capacity. It will be available from the end of September in North America and then a bit later on in Asia and Europe.
Samsung's reworked folding-screen phone
Announced to much fanfare in February, the final version of Samsung's Galaxy Fold went on display in Berlin. The Galaxy Fold has a 4.6in screen that, once opened, has a second screen measuring 7.3in diagonally. It's also 5G-compatible. The smartphone will be released on differing dates worldwide during September starting at US$1,980 (RM8,265). – AFP Relaxnews
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