Among the key guidelines are those that require platforms like Amazon and Flipkart to declare all details about their sellers including address, website and email address. — AFP
India is proposing a series of consumer safeguards that forbid e-commerce companies such as Amazon.com Inc and Walmart Inc-owned Flipkart Online Services Pvt from influencing pricing, adopting unfair promotion methods or misrepresenting the quality of goods and services.
E-commerce companies must self-declare compliance and also provide a way for customers to contact them directly, said the proposed e-Commerce Guidelines for consumer protection 2019, published on the Department of Consumer Affairs website. The department invited parties to provide feedback by Sept 16.
