Microsoft opens first European store in London’s West End

Employees work at Microsoft's new Oxford Circus store ahead of its opening in London, Britain July 9, 2019. REUTERS/Simon Dawson

LONDON: Microsoft will open its first European retail store in London on July 11, showcasing technology ranging from Xbox games and Surface tablets to augmented reality and LinkedIn masterclasses.

Chief marketing officer Chris Capossela said the US software group had secured a prime position in Oxford Circus, central London, where its three-floor flagship could be seen by about 86 million shoppers and tourists every year.