FILE PHOTO: YouTube unveils their new paid subscription service at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. REUTERS/Lucy Nicholson
LOS ANGELES: Has YouTube become the new centre of gravity for primetime? That’s the narrative it wants Madison Avenue to believe – especially as it relates to coveted younger demos.
The Google-owned video behemoth now counts 2 billion monthly unique users globally, YouTube CEO Susan Wojcicki announced at the May 2 Brandcast marketing event in NYC. That’s up around 5% from its previously reported 1.9 billion monthly logged-in users last summer.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
