FILE PHOTO: YouTube unveils their new paid subscription service at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. REUTERS/Lucy Nicholson
LOS ANGELES: Has YouTube become the new centre of gravity for primetime? That’s the narrative it wants Madison Avenue to believe – especially as it relates to coveted younger demos.
The Google-owned video behemoth now counts 2 billion monthly unique users globally, YouTube CEO Susan Wojcicki announced at the May 2 Brandcast marketing event in NYC. That’s up around 5% from its previously reported 1.9 billion monthly logged-in users last summer.
